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Tag Archives: word-of-mouth
Cross-Promotion and Co-Branding
With public relations and building buzz for a project or event, the approach is the same. What’s your budget? Whom do you wish to reach? And what’s the message? Continue reading
Steady Marketing = Steady Clients
Steady clients keep the money streaming in. Ready to find some? What if, for 2011, you decided you were done with "feast or famine?" And what if you decided it was time to do what it takes to generate a … Continue reading
Your LinkedIn Summary
Every day business people use LinkedIn.com as one big database of resources, searching for the information and help they need. (Thanks to LinkedIn, I got an excellent speaking gig recently.) One of the most important elements on your LinkedIn profile … Continue reading
Marketing Monday again...
Last Marketing Monday, I boldly claimed that, for your marketing purposes, 2011 has already started. That was the day I gave the free webcast, Start NOW: Your 2011 Marketing Plan, with my "surprise" guest, Dyana Valentine. In the webcast, I … Continue reading
Are you a paperless creative professional?
So many of us have gone paperless lately that I could no longer ignore the requests to bring Marketing Mentor's Marketing Plan + Calendar for Creative Professionals into the 21st Century. So, just in time to get a jump start … Continue reading
What does it take to get referrals?
Too many people rely on referrals and then find themselves stuck when the proverbial phone doesn't ring. Continue reading
What is the best way to connect people?
If you know two people who should know each other, it can be a goodwill business move to connect them. But how? Connecting people in person is ideal, but it can be unrealistic when location and time constraints come into … Continue reading



