Tag Archives: thought leadership

Getting your clients to pay more

I've been trying to develop an idea lately to explain what you have to do to get your clients to pay the higher prices you want to charge. Last week, on one of my Beginner Marketing Group calls, I took another stab at articulating it. If you have 2 minutes, listen to this. Continue reading

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My two favorite marketing tools for 2011

That's why my two favorite marketing tools for 2011 are networking and thought leadership (i.e. positioning yourself as an expert). Continue reading

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Marketing Monday again...

Last Marketing Monday, I boldly claimed that, for your marketing purposes, 2011 has already started. That was the day I gave the free webcast, Start NOW: Your 2011 Marketing Plan, with my "surprise" guest, Dyana Valentine. In the webcast, I … Continue reading

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Get a jump start on 2011

It's what everyone's been asking for: a marketing plan that syncs with your iCal, Google calendar, Outlook or any other electronic calendar. Continue reading

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LinkedIn Success Story

To get found, you need to contribute; whether you start a discussion or simply answer questions, what's important is adding something to the conversation to show what you know and how you think. Continue reading

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A S.M.A.R.T. routine for social media (Part 4)

It's Marketing Monday, so here's the continuation of this series on social media marketing from Pam Saxon of Saxon Design. In Part 1 of this blog post outlining my S.M.A.R.T. routine, I covered “S is for Systematizing” and listed some … Continue reading

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