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We Recommend: Events for Freelancers
Creative Freelancer Conference
June 21 & 22, 2012, Boston MA. THE business conference for creative solopreneurs!
HOW Design University
Professional-level continuing education on the best ways to run a successful freelance design practice - ongoing online courses & workshops!
"Creative Professional’s Guide to Money" Webcast Series
Author, Ilise Benun, presents real-world tips for creative freelancers on the business mindset and how to manage your money.
Creative Freelancer Marketing Bootcamp Get advice on effective, easy, inexpensive marketing strategies in this 3-part DesignCast series for freelancers.
Tag Archives: target market
CFC 2012: How to Begin Positioning as a Freelancer
Podcast/interview with CFC 2012 speaker, David Baker of @ReCourses, on why positioning is so difficult to do for yourself when you do it all day long for your clients. Continue reading
Posted in All Posts, CFC, Freelance Marketing, Speakers
Tagged positioning, target market
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Marketing Monday -- February 28, 2011
What if you’d rather eat paste than read the blogs within your target market? Continue reading
Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Freelancers Union, Growing Your Business, Marketing Monday
Tagged creative freelancer conference, Dianne Rohlkohl, Ilise Benun, marketing plan, target market
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Marketing Monday -- February 21, 2011
It's not a great day for direct outreach to your prospects, but it is a perfect day for research. Here are a few things to research: Continue reading
Finding your focus
It's Marketing Monday -- that means you have another opportunity to work ON your business, before the post-holiday rush of client requests sets in (and especially if there is no rush of client requests.) For my Freelance Column for the … Continue reading
Go the extra mile to learn what you want
I've been running my own graphic design business for almost 10 years. After attending my first CFC this past summer, I learned I could be doing so much more, and I learned feast or famine doesn't have to be a … Continue reading
What do your ideal clients say?
Can you tell the difference between your typical clients and your ideal clients just by what they say? You should be able to. Here's how. Continue reading
How does your broad range of talent become narrow?
You hear me say it all the time: specialize. However, I shared a post recently where Laura Foley gave a lengthy list of what she does for her clients. And as you can see, she does a lot of different … Continue reading
