Asking the right questions is the absolute most important element of your proposal process, and one many creative professionals fall short on, or neglect to do altogether.
Even if your prospects provide a “creative brief” or some guidelines for the project they have in mind, they may not know what you need to know.
To get an edge over your competition, you can also show what you know by asking questions that reveal what your prospect doesn't even know they don't know.
So here is the beginning of a checklist of questions to ask (besides the usual ones about timeframe and budget parameters) to
create a proposal that will get you the job. (This Proposal Question List is one of 25 resources available in the Proposal Bundle.)
- What are the big-picture goals of this project?
- What is the specific objective you need to achieve?
- How will you measure the success of this project?
- What/who is the market for this project?
- Who is the main decision-maker on this project?
- What models are you using for this project?
- Where is the source content coming from?
- How much research will be necessary?
- Are there specific technologies you do or do not want used?
- How does this project fit into your big picture?
- Have you ever done something like this before? If so, what?
What other questions do you ask? Use the comments section below to make this into a comprehensive list that everyone can take advantage of.
(This list is excerpted from Proposal Bundle: 25 Resources for Project-Winning Proposals.)
Also, check out this DesignCast, "Presenting Killer Proposals."