PhotoShelter.com is one of the best resources I've seen when it comes to marketing for creative pros, especially photographers. That's why we invited their Chairman and Co-founder, Allen Murabayashi, to speak again at this year's Creative Freelancer Conference (BTW this June 21-22 in Boston).
One of their strengths is content marketing, that labor and time-intensive (but oh-so-effective) marketing strategy whereby you create and give away useful content to your prospects.
Their latest is "The Photography Blog Handbook" -- itself a tool to help you do content marketing!
From this new handbook, you'll learn why a blog is a must-have marketing tool to grow your creative business, engage a wider audience, and attract new clients. You'll also...
- Get tips direct from photographers having success with blogging, plus strategies on how to target an audience.
- Learn to create a successful blog workflow and expand your reach through social media.
- Get inspired by a list of recommended blog topics, including top 10 lists, interviews, and gear reviews.
All of the ideas and examples can be applied to blogging for designers and almost any other creative pros, for that matter.
So if you need to learn how to use a blog to promote your brand and generate sales....get PhotoShelter's latest free guide, "The 
Photography Blog Handbook" which you can check out here: http://bit.ly/blogging2012
This 2012 handbook has key insights including:
- Tips from photographers having success with blogging, plus strategies on how to target an audience.
- Steps to manage a successful blog workflow, including setting a focus, establishing major blog topic categories, and integrating social media.
- A list of engaging blog topics that can attract readers.
- Analytics tips to understand how your blog is performing vs. your goals.
"If you treat your blog as marketing tool, there’s a good chance that you can bring more visitors to your site, increase your sales and business opportunities. But it starts with a smart strategy to produce interesting content that people want to read."
- Andrew Fingerman, PhotoShelter CEO
