How did you handle Superstorm Sandy?

Ilise Benun on your online marketing planI've been a bit out of commission the past few days due to Superstorm Sandy.

I was lucky to be traveling when the storm hit Hoboken hard and have stayed away all week.

But it got me thinking about how precarious the solopreneur life can be. After all, if you don't work, you don't get paid. In fact, in the NY Times yesterday, there was an article about the effect of the storm on independent workers and anyone without a salary, which is more and more of us these days.

I am grateful that my work can be done from anywhere and most of my clients aren't local. They're all over the country/continent. So I was able to keep working. But not everyone was so lucky.

One of my clients, a copywriter in NJ, couldn't work and had to extend his deadlines. Clients, of course, were accommodating, under the circumstances. But for some, it could have meant projects lost.

So I'd like to hear stories of how freelancers have coped through the last week.

Are your clients local? Did you have power? How did you handle communication with clients? Did you have help if you couldn't reach them yourself? Were deadlines extended? What if they couldn't be? Did anyone have a generator in place to make sure electricity didn't go out so they could keep working?

More importantly, for the future, what can you do? How will you prepare for next time?

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About Ilise Benun

Ilise Benun is a national speaker and founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is the author of several books including, “The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and What to Do About It,” (HOW Books 2011), “The Designer’s Guide to Marketing and Pricing,” “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” "Public Relations for Dummies, and “The Art of Self Promotion. Sign up for her free Quick Tips from Marketing Mentor here: www.marketing-mentortips.com
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One Response to How did you handle Superstorm Sandy?

  1. This is a delayed response, but I'm glad you wrote about this. The hurricane shut me down for over a week--I'm at the Shore in NJ and didn't have power for six days. I think the national TV exposure helped because clients were genuinely concerned. Plus, I don't disappear, so to say, so my clients knew what was wrong. I had no issues, and I worked ahead to ensure I didn't miss deadlines.

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