In a recent post that has gotten a number of surprisingly lengthy (and heartfelt) responses, Pam Saxon wrote about the realization that she was losing money by offering web design. So she decided to stop and offer SEO and content development instead.
And last month, on the CFC LinkedIn Group, one freelancer posted this question as a discussion topic: Where are we all going if digital is not our passion? It also got a lot of response. (See it here.)
Are you also finding that the interactive work your clients are asking for isn't profitable or enjoyable for you? How are you handling it? What creative solutions do you have? And if this is the future, where does that leave you?
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About Ilise Benun
Ilise Benun is a national speaker and founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is the author of several books including, “The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and What to Do About It,” (HOW Books 2011), “The Designer’s Guide to Marketing and Pricing,” “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” "Public Relations for Dummies, and “The Art of Self Promotion. Sign up for her free Quick Tips from Marketing Mentor here: www.marketing-mentortips.com
Just to clarify a little bit... I am still offering web design and development (as well as print design), but as secondary offerings — not my bread and butter. Content strategy and development (which includes social media) will soon be my main offering, and if a website is needed, I will then either be able to outsource it (if the project is too large) or fulfill it more quickly because I will no longer be waiting on content. At least... in a perfect world!