It's Marketing Plan Week here on the Creative Freelancer Blog and today we have a post -- written and beautifully illustrated by creative freelancer, Neil Renicker -- about the single most important key to marketing your freelance services.
He reveals the "trick to being irresistible" to your prospects. And shows 2 versions of his bio: one that's full of bland, industry-speak and another that's "in their language." (Compare yours to see which one it resembles more.)
Read here: Use the Language of your Prospects to Make the Sale
And if you haven't already, be sure to sign up for my free webcast on January 12, "The Only Marketing Tools You Need for 2012."
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About Ilise Benun
Ilise Benun is a national speaker and founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is the author of several books including, “The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and What to Do About It,” (HOW Books 2011), “The Designer’s Guide to Marketing and Pricing,” “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” "Public Relations for Dummies, and “The Art of Self Promotion. Sign up for her free Quick Tips from Marketing Mentor here: www.marketing-mentortips.com
It's Marketing Plan Week here on the Creative Freelancer Blog and today we have a post -- written and beautifully illustrated by creative freelancer, Neil Renicker -- about the single most important key to marketing your freelance services.
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