Writer and creative freelancer, Tom Tumbusch, of WordStreamCopy, put together this quick list of ideas about how to get digital gigs.
- If you already do print work, start with your existing clients…many are branching out and trying interactive formats: e-books, social media, etc.
- A website is the cost of doing business today...everybody needs one. Look for companies that still don't have a website, or who have one that could use a refresh.
- Read your junk snail-mail. Companies that sell by mail probably sell online as well…some have an ongoing need for custom landing pages whenever they do new promotions.
- Prospect with e-learning companies: distance learning and interactive whiteboards are changing education. Different systems use Flash, PowerPoint, Captivate, or proprietary software as their base, so do your homework.
- Resources: Debate about Adobe Creative Cloud is pretty hot, but if you're already ponying up for Photoshop, Illustrator, and InDesign, do the math to see if Creative Cloud makes sense...gives you access to Flash, Dreamweaver, Premiere, and other pricy stuff...especially useful if you're dipping your toe in the digital stream...plus fancy stuff like Flash Builder (for mobile devices).
- Designers: Bone up on HTML and CSS. It will help you understand what the web can do, and what works most efficiently. Pay attention to how designs will look on mobile devices (stats on what percentage of web views are now from phones and tablets.)
BTW it's not too late to sign up for the HOW Interactive Design Conference in San Francisco, Oct. 28-31. Use my discount code "BENUN12" for $50 off.) Also, HOW Design University is a great resource.
- Writers: get a few SEO samples in your portfolio, even if you have to do them on spec. Opinions vary about just how effective it is, but more and more buyers are asking for it. Learn how to use style sheets in Word and HTML: web programmers will LOVE you for it.
- Create your own email newsletter—great practice for designing, writing, and measuring response.
What would you add to this list? What's working for you?
Tom N. Tumbusch writes copy that creates action for creative agencies and green businesses. He’s a regular contributor to the CFC blog and publishes a free writing tips newsletter each month. His tiny solar-powered corner of the Internet can be found at www.wordstreamcopy.com.