Folks, I have to admit, while it wasn’t the bleakest of results, it definitely didn’t paint a pretty picture for creatives and how we treat the planet. There is a lot of room for improvement.
The first question I get asked is, why should I care? Beneath my business sense, my client-relationships and my work ethic, I like to think I’m an artist and I have a unique way of seeing the world and my relationship with it. I understand that we are currently using roughly three times the resources available to us and that it’s a matter of a time before they vanish.
I also realize that I am part of the problem, and I don’t like being the problem, I want to be part of the solution. Why let my kids deal with my mess when I can clean it up? I want to set an example for my kids. I can’t convince every person to be a tree hugger (a term I use lovingly) and I can’t convince everybody to treat the planet with respect, but it won’t stop me from trying.
So where do you begin? It’s a large undertaking to change my entire way of doing things and my way of living, but there is an easy first step. Be aware. That’s it for my first step, sweet, simple and takes little action.
Every time you’re about to send a client a bill, every time you schedule a meeting with a client, every time you order a cup of coffee, ask yourself, “Is this good for the planet?” You’ll be taking the first step by figuring out where you stand at being green. None of us start the journey saying, “Wow, me and the planet are copasetic.”
The first step is just finding out where you cringe the most at the end of the day. For me, it was in my home office. I felt ashamed at the end of the day. It’s been a year since I set out to become green throughout my business life, sometimes I’m extremely successful, other days I still see room for improvement, either way I can thankfully say I’ve come a long way since I first asked myself, “Is this good for the planet?”
From here on out, we’ll give you some ideas of how to take you and your business from the consumers of stuff to green in no time. In the meantime, what are you doing differently so far?
BTW: check out this book from Allworth Press on "Green Graphic Design."