Don’t let clients pounce

For my next "Freelancer Column" in HOW, I'm expanding on some of the excellent ideas from Luke Mysse's CFC session, "Who's the Boss."

On the CFC LinkedIn Group, I asked for examples of how people manage their clients’ expectations, and it started a great discussion.

Luke just added 4 great tips. Here’s one of them:

Know what’s negotiable.
The less certain you are with your process, the more you leave the door open for negotiation and interpretation. For me, confidence equals success. If I come in with a presentation that is tight and terms that are set, I’ve given the client something to say YES to. I’ve set the precedent that I’m a professional and I have my act together. But when clients sense weakness, they pounce. I don’t think it’s malicious on their part, but it’s what happens. So I just don’t give them reasons to pounce. It’s not about being a bully; I know how to do my best work and it requires a certain level of pay and control…

Read Luke’s 3 other tips for managing client expectations, and join the conversation at the CFC LinkedIn Group.

 

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About Ilise Benun

Ilise Benun is a national speaker and founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is the author of several books including, “The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and What to Do About It,” (HOW Books 2011), “The Designer’s Guide to Marketing and Pricing,” “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” "Public Relations for Dummies, and “The Art of Self Promotion. Sign up for her free Quick Tips from Marketing Mentor here: www.marketing-mentortips.com
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