Category Archives: Self-Promotion

Answers to 3 Common Questions About Public Speaking

Jezra Kaye Speak Like Yourself...No Really

In the latest podcast/interview in the Creative Freelancer Conference Speaker Series (the big event is right around the corner, June 22-24 in San Francisco), Ilise Benun speaks with Jezra Kaye, author of “Speak Like Yourself, No Really,” and together they dissect each word of her session title: “Promote and Present: How to Speak Persuasively to Current and Future Clients, In Person and Virtually” and in the process, answer 3 common questions about speaking in public. Continue reading

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Podcast: Latest in Social Media for Creative Freelancers

CFC 2013 logo

Ilise Benun of Marketing-mentor.com interviews Colleen Wainwright (a.k.a. the communicatrix) for the CFC Speaker Podcast Series on the latest trends in social media networking for creative pros. Come hear her in person at CFC 2013, June 22-24 in San Francisco for her session, Making People Love You Madly: Selling Yourself in the Postmodern Marketplace. Details: www.creativefreelancerconference.com Continue reading

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If You Want To Be More Than a Freelancer...

Former freelancer, Jen Lombardi of Kiwi Creative, reveals some of the ways she f***ed up as a new freelancer but here's one thing she did right. Continue reading

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Creating memorable holiday greetings

Tom T Spirit-2009

It's not too late to send a holiday greeting to clients and prospects. Freelance writer and CFC veteran, Tom Tumbusch of WordStreamCopy shares a few tips to show your creativity and your gratitude at the same time. Continue reading

Posted in Client Relations, Connecting, Freelance Graphic & Web Design, Freelance Writing, Freelancing, Self-Promotion | Tagged , | 1 Comment

Approaching new markets with no samples to show

Ilise Benun on your online marketing plan

Creative professionals rely too heavily on a portfolio of past work. Focus first on the potential benefit you can bring to a new prospect, then show relevant samples. This works especially well when approaching new markets where you have no samples to show. Here's how... Continue reading

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One Freelancer's Plan for 2013

Ilise Benun on your online marketing plan

In the latest podcast/interview with writer and journalist, Bryn Mooth, we talk about her goals for growing her network in 2013 and reaching outside her current sphere and especially, how to keep track of her best prospects (that doesn’t involve learning a new software). Continue reading

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Free Report on Email Marketing (for Image-Driven Businesses)

PHotoShelter Email Marketing_guide_cover_final-01

PhotoShelter.com and Emma have partnered to publish the latest free report on email marketing.

It's targeted to photographers, whose email marketing is image-based, which is why so many of the ideas and tips and examples are relevant to designers and illustrators as well. Continue reading

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LinkedIn as a Prelude to Follow Up

Ilise Benun on your online marketing plan

Here's a trend I've noticed... You attend a conference (I was at MYOB last week). You meet some new people during the networking reception and grab their card (or not -- as long as you vaguely remember their name, you … Continue reading

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How to Craft a Marketing Plan You’ll Enjoy Implementing

Ilise Benun on your online marketing plan

Writer, Alison Harrison, describes how she figured out the best marketing plan for her business (and how it's changed her business). Continue reading

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Designer Rebrand: Aligning The Logo with The Name

Stone Soup Logo

Can you use your logo to overcome negative perceptions of the name of your business? Julia Reich attempts to do that as she rebrands her design firm. Continue reading

Posted in All Posts, Communicating, Freelance Graphic & Web Design, Self-Promotion | Tagged , , , | 1 Comment