Category Archives: Marketing

How to say, "Your (blank) needs help!"

Posted on February 20, 2012 by Ilise Benun

Have you ever seen a really bad web site (or brochure, etc.) and wish you could tell the company how bad it is and how much better it would be if they hired you to fix it? Continue reading →

Posted in All Posts, Designers, Marketing, Marketing Monday, Self-Promotion | Tagged , , | Leave a comment

The New Me: Reinventing My Solo Business

Posted on February 16, 2012 by Ilise Benun

CFC Veteran, Laura Foley, describes how she retooled her freelance business, found a niche she can succeed in and which marketing tools get her the big clients. Continue reading →

Posted in All Posts, Designers, Freelancing, Marketing, Self-Promotion | Tagged , , | 2 Comments

Marketing Monday: An Unexpected Mentor

Posted on February 13, 2012 by Henry Alpert

Copywriter, Henry Alpert, shares a story of how his ongoing marketing efforts have brought him something perhaps more valuable than an actual client. Continue reading →

Posted in All Posts, Communicating, Growing Your Business, Marketing, Marketing Monday, Self-Promotion, Writers | Tagged | Leave a comment

Bryn says, "Marketing isn't hard, except..."

Posted on February 8, 2012 by Ilise Benun

The latest in a series of podcast/interviews with independent journalist and copywriter, Bryn Mooth, on how she's using LinkedIn to market her services. Continue reading →

Posted in All Posts, Business Plans, Marketing, Writers | Tagged | Leave a comment

Writers speak? Out loud?

Posted on February 7, 2012 by Ilise Benun

Copywriter (and CFC veteran) Sheila Hart-O'Connor shares details about her first experience speaking to a group. It wasn't so bad! Continue reading →

Posted in All Posts, Growing Your Business, Marketing, Self-Promotion, Writers | Tagged , , , | 2 Comments

Marketing to Global Small Businesses

Posted on February 5, 2012 by Ilise Benun

Freelance marketing consultant and lecturer in the Czech Republic, Magdalena (Madla) Cevelova, how she markets to Czech small business owners. Continue reading →

Posted in All Posts, Freelancers Union, Freelancing, Growing Your Business, Marketing, Money, Pricing | Tagged , , , , | Leave a comment

Should you bring cupcakes?

Posted on January 24, 2012 by Ilise Benun

Allison Manley, of Chicago-based firm, Rogue Element, goes beyond the obvious suggestions for making first impressions to offer a few that are specific to creative professionals. Continue reading →

Posted in All Posts, Designers, Freelancers Union, Freelancing, Marketing | Tagged , | Leave a comment

The Advanced Marketing Plan

Posted on January 17, 2012 by Ilise Benun

Here's an Advanced Online Marketing Plan for those who have a few tools under your belt and are looking for clients around the country (or the world!). Continue reading →

Posted in All Posts, Business Plans, Designers, Freelancers Union, Freelancing, Growing Your Business, Marketing, Resources, Speakers | Tagged | Leave a comment

The Simplest Marketing Plan

Posted on January 16, 2012 by Ilise Benun

Here are the 3 tools recommended in the Beginner Online Marketing Plan, which is also what you'll learn in the new online marketing course through HOW U. Continue reading →

Posted in Designers, Featured, Freelancers Union, Freelancing, Growing Your Business, Marketing, Marketing Monday, Self-Promotion | Tagged | 1 Comment

How to spend your daily marketing hour?

Posted on January 15, 2012 by Ilise Benun

In last week's peptalk/webinar, I suggested that creative professionals should spend 1 hour per day interacting with prospects. Here's how you can spend that hour. Continue reading →

Posted in All Posts, Connecting, Designers, Freelancers Union, Freelancing, Growing Your Business, Marketing, Self-Promotion | Tagged , | Leave a comment