NEW ONLINE BOOTCAMP!
Join Ilise Benun for a two week online workshop and learn how to position your creative services to attract the right interactive clients! Learn more & see Dates!New Tutorial Coming Soon!
The Tools for Smart Pricing
From how to determine a client's budget, to how to control the money conversation, from how real creatives price projects and determine hourly rates, to how to handle retainers, this bundle has it all.Pricing Bundle: The Tools for Smart Pricing
Author Archives: Wendy Townley
The Importance of a Thank You
I want you to grab a notepad or open a file on your computer, and create a list of individuals who have helped you and your work in 2011. Begin in January, and work through your mental file cabinet. Then send them a handwritten thank you note. They'll thank you for it. Continue reading
How to Get Media Coverage Beyond "Buzz"
Wendy Townley shows how a little legwork can yield media coverage that can reach eyes and ears well beyond the boundaries of social media. Continue reading
Social media making you lazy?
I had an epiphany of sorts: Networking such as this is absolutely invaluable. I would undoubtedly connect with several of my fellow conference-goers on Facebook and Twitter in the days and weeks following Big Omaha. Yet that initial interaction, that simple, “Hello, my name is … ” or “What did you think of that last speaker?” is decidedly much easier and even more meaningful when it happens in person. Continue reading
Posted in All Posts, Freelancers Union, Freelancing, Marketing Monday Tagged networking, social networking Leave a comment
Cross-Promotion and Co-Branding
With public relations and building buzz for a project or event, the approach is the same. What’s your budget? Whom do you wish to reach? And what’s the message? Continue reading
The trick to getting traditional media coverage
It is important, however, to not get completely swept away in the ocean of social media marketing. Traditional media relations – drafting press releases, sending pitch emails to reporters and editors, and monitoring the coverage of your client (or your own work) in any given community – still has a home in 2011, and will have for several years to come. Continue reading
Keeping Organized Online: Part 2
Yesterday I gushed about the free list making application I can't live without. Today my enthusiasm is for another free app I discovered that keeps my life somewhat sane: Evernote. Cleverly branded with an elephant logo, Evernote is essentially a … Continue reading
Keeping Organized Online (for Free): Part 1
If I kept every single to-do list or note I have jotted down over the years, I would have amassed a pile of papers that might make the Library of Congress blush. I’m a paper fanatic, and something about being … Continue reading
When One Succeeds, Many Can Succeed
Few things get my blood pumping like a new project. As a writer, these projects can vary from the short-term (blog post, essay, a press release for a client) to the long-term (my first book, Nerdy Thirty, published earlier this … Continue reading
