Author Archives: Wendy Townley

About Wendy Townley

Wendy Townley (@wtownley) is an author, blogger, award-winning writer, and public relations maven whose first book, "Nerdy Thirty," was published in 2010. She fancies social media, handwritten correspondence, NPR, and the Macintosh. Visit www.wendytownley.com and www.nerdythirty.com to learn more.

The Importance of a Thank You

I want you to grab a notepad or open a file on your computer, and create a list of individuals who have helped you and your work in 2011. Begin in January, and work through your mental file cabinet. Then send them a handwritten thank you note. They'll thank you for it. Continue reading

Posted in All Posts, Client Relations, Connecting, Freelance Graphic & Web Design, Freelance Illustration, Freelancers Union, Freelancing | 10 Comments

How to Get Media Coverage Beyond "Buzz"

Wendy Townley shows how a little legwork can yield media coverage that can reach eyes and ears well beyond the boundaries of social media. Continue reading

Posted in All Posts, Freelance Graphic & Web Design, Freelance Marketing, Freelance Writing, Marketing Monday, Self-Promotion, Writing | Tagged , , | Leave a comment

Social media making you lazy?

I had an epiphany of sorts: Networking such as this is absolutely invaluable. I would undoubtedly connect with several of my fellow conference-goers on Facebook and Twitter in the days and weeks following Big Omaha. Yet that initial interaction, that simple, “Hello, my name is … ” or “What did you think of that last speaker?” is decidedly much easier and even more meaningful when it happens in person. Continue reading

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Cross-Promotion and Co-Branding

With public relations and building buzz for a project or event, the approach is the same. What’s your budget? Whom do you wish to reach? And what’s the message? Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Marketing Monday | Tagged , , , , , , | 1 Comment

The trick to getting traditional media coverage

It is important, however, to not get completely swept away in the ocean of social media marketing. Traditional media relations – drafting press releases, sending pitch emails to reporters and editors, and monitoring the coverage of your client (or your own work) in any given community – still has a home in 2011, and will have for several years to come. Continue reading

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Keeping Organized Online: Part 2

Yesterday I gushed about the free list making application I can't live without. Today my enthusiasm is for another free app I discovered that keeps my life somewhat sane: Evernote. Cleverly branded with an elephant logo, Evernote is essentially a … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Freelancing, Resources, Time Management, Tools of the trades, Work Life Balance | Tagged , | 2 Comments

Keeping Organized Online (for Free): Part 1

If I kept every single to-do list or note I have jotted down over the years, I would have amassed a pile of papers that might make the Library of Congress blush. I’m a paper fanatic, and something about being … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Time Management, Tools of the trades, Work Life Balance | 5 Comments

When One Succeeds, Many Can Succeed

Few things get my blood pumping like a new project. As a writer, these projects can vary from the short-term (blog post, essay, a press release for a client) to the long-term (my first book, Nerdy Thirty, published earlier this … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Writing, Freelancing, Self-Promotion, Speakers | Tagged , | 2 Comments