Author Archives: Pam Saxon

About Pam Saxon

PAMELA SAXON helps her clients sleep at night. Ongoing SEO gets businesses found, web design gets people to stop, and killer content gets them to stay. You can find her on Twitter: @pamsaxon, Facebook (www.facebook.com/PamelaSaxonDesign) and LinkedIn (www.linkedin.com/in/pamsaxon). Her website is here: www.saxondesign.com.

No Resolutions This Year!

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Pam Saxon, CFC-veteran, does a year-end review to discover that her core offering is a money-loser. Here's what she's decided to do instead. Continue reading

Posted in All Posts, Business Plans, Freelance Graphic & Web Design, Freelance Marketing, Freelancing, Growing Your Business | Tagged , , , | 8 Comments

Do you check your client's references?

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Pam Saxon, Nashville designer, shares how she almost got burned by not checking on a too-good-to-be-true new client. Continue reading

Posted in All Posts, Client Relations, Freelancing | Tagged | 1 Comment

Proof That Email Marketing Works

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Nashville designer (and CFC attendee), Pam Saxon of Saxon Design, swears by email marketing and shares links to prove its effectiveness for creative freelancers Continue reading

Posted in All Posts, Freelance Marketing, Growing Your Business, Marketing Monday | Tagged | 1 Comment

Fear of public speaking?

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Creative freelancer, Pam Saxon, shows how she took advantage of opportunities at CFC to get over her fear of public speaking. Continue reading

Posted in All Posts, CFC, Marketing Monday, Speakers | Tagged | 2 Comments

Running a business and a family?

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Pam Saxon is looking forward to leading a roundtable at the Creative Freelancer Conference on how to balance being a solopreneur with having your family at home. Continue reading

Posted in All Posts, CFC, Freelance Graphic & Web Design, Work Life Balance | Tagged , | 7 Comments

Taking the "labor" out of collaboration (part 2)

When we're dealing with human beings, there's a lot to consider. The process of collaboration can go a long way towards enhancing your creative output, but can also be a huge source of stress and frustration. The key here is to attune yourself to be able to spot potential collaborators who will raise the quality of your creative endeavors, while avoiding partnerships that will simply raise your blood pressure. Continue reading

Posted in Client Relations, Freelance Graphic & Web Design | Tagged , | Leave a comment

Taking the labor out of collaboration (part 1)

"Collaboration" literally means "to work together." Two or more people combining their efforts toward a common goal. It happens at all stages in the development of a web site project — conceptualization, site architecture, user experience (UX) design, wireframes, page design, coding, copywriting, photography/imaging, illustration, back-end programming. Continue reading

Posted in All Posts, Connecting, Freelance Graphic & Web Design, Freelance Writing, Freelancers Union, Freelancing | Tagged , | 1 Comment

What was he thinking?

No, he hated ME. During our meeting he interrupted me several times, and then when I wasn't speaking he just sat there and said nothing. As soon as I started to speak again, he would interrupt. He drilled me about how I had "found" him and was very angry with his colleague who had played a role in connecting us. After the longest 5-minutes of my life, our meeting was over. I breathed a sign of relief and then immediately counted... I still had all my fingers and toes. Continue reading

Posted in Client Relations, Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography | Tagged , , , , | 5 Comments

A S.M.A.R.T. routine for social media (Part 5)

If you've been following this series, you know that so far we've covered: S: Systematize your routine M: Monitor your presence in 10 minutes (or less) A: Automate your blog posts and tweets R: Repurpose your content For #5, T … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Marketing Monday | Tagged , | 3 Comments

A S.M.A.R.T. routine for social media (Part 4)

It's Marketing Monday, so here's the continuation of this series on social media marketing from Pam Saxon of Saxon Design. In Part 1 of this blog post outlining my S.M.A.R.T. routine, I covered “S is for Systematizing” and listed some … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Marketing Monday | Tagged , , , | 3 Comments