Author Archives: Lidia Varesco Racoma

About Lidia Varesco Racoma

With over a decade of graphic design experience, Lidia is known not only for her ability to visually capture the spirit of a project, but also for her dedication to helping people stay connected. When she’s not busy designing or blogging, she's searching for found typography in Chicago with her toddler in tow. www.lsvdesign.com | www.typographyinthecity.com

Freelancers, do you ask for help?

Veteran creative freelancer, Lidia Varesco-Racoma, used to do everything herself -- until she had a baby. That's when she learned how to ask for help -- in life and in business. Continue reading

Posted in CFC, Client Relations, Connecting, Freelance Graphic & Web Design, Freelancing | Tagged , | Leave a comment

Meeting with a Prospective Client: After

LIdia-cfc

Part 2 of how to handle a meeting with a prospect from designer, Lidia Varesco Racoma. Today's focus is best practices for follow up. Continue reading

Posted in All Posts, Client Relations, Freelance Graphic & Web Design, Freelance Marketing, Networking | Tagged , | 3 Comments

Meeting with a Prospective Client: Before (& After)

LIdia-cfc

Designer, Lidia Varesco Racoma, shares her tips for making the most out of a meeting with a new prospect. Continue reading

Posted in Client Relations, Featured, Freelance Graphic & Web Design, Growing Your Business | Tagged , | 2 Comments

How a New Mom Keeps Up Her Networking

LIdia-cfc

Designer (and new mama), Lidia Varesco Racoma, adjusts her networking to her new work/life situation and finds new and creative ways to keep networking. Continue reading

Posted in All Posts, Marketing Monday, Networking, Time Management, Work Life Balance | Tagged , | 2 Comments

Making the jump to an office

LIdia-cfc

Creative freelancer, Lidia Varesco Racoma, just moved out of her home office and shares tips for taking that next step in growing your business. Continue reading

Posted in All Posts, Freelancing, Growing Your Business, Work Life Balance | Tagged , | 1 Comment

What’s your side job?

LIdia-cfc

I don’t know about you, but it seems like I’m always cooking up a new side project. I have a line of greeting cards and stationery fueling my passion for paper.... Continue reading

Posted in All Posts, Freelance Graphic & Web Design, Freelancing, Inspiration | Tagged | 6 Comments

Preparing your business for baby

Like many moms-to-be running a small business, as the big date approaches, you may start to wonder: what to do about maternity leave? Lidia Varesco Racoma shares what she's learned recently. Continue reading

Posted in All Posts, Client Relations, Freelance Graphic & Web Design | Tagged , | 6 Comments

Dealing with fear of the unknown

As my husband and I prepare to welcome a new baby into our lives, I’ve been busily preparing my home and business for the new arrival.
Along the way, many unknowns have popped up, such as.... Continue reading

Posted in All Posts, Work Life Balance | Tagged , , | 14 Comments

Does your business have signs of new growth?

As I walked around my Chicago neighborhood on a warm May day, I saw many signs of new growth in the trees. After a long snowy winter it was a welcome sight. Spring had finally arrived and with it, new … Continue reading

Posted in All Posts, Business Plans, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Growing Your Business, Inspiration, Work Life Balance | Tagged | 1 Comment

Getting married + running your business

This post was inspired by "Tying Loose Ends Before Tying the Knot" Deidre Rienzo's post on the Marketing Mix blog last year. Preparing for a wedding can be a full-time job. If you’re like most creatives, you’ll be spending a … Continue reading

Posted in Client Relations, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Freelancing, Time Management, Work Life Balance | Tagged , , | 6 Comments