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Author Archives: Lidia Varesco Racoma
Making the jump to an office
Creative freelancer, Lidia Varesco Racoma, just moved out of her home office and shares tips for taking that next step in growing your business. Continue reading
What’s your side job?
I don’t know about you, but it seems like I’m always cooking up a new side project. I have a line of greeting cards and stationery fueling my passion for paper.... Continue reading
Preparing your business for baby
Like many moms-to-be running a small business, as the big date approaches, you may start to wonder: what to do about maternity leave? Lidia Varesco Racoma shares what she's learned recently. Continue reading
Dealing with fear of the unknown
As my husband and I prepare to welcome a new baby into our lives, I’ve been busily preparing my home and business for the new arrival.
Along the way, many unknowns have popped up, such as.... Continue reading
Does your business have signs of new growth?
As I walked around my Chicago neighborhood on a warm May day, I saw many signs of new growth in the trees. After a long snowy winter it was a welcome sight. Spring had finally arrived and with it, new … Continue reading
Getting married + running your business
This post was inspired by "Tying Loose Ends Before Tying the Knot" Deidre Rienzo's post on the Marketing Mix blog last year. Preparing for a wedding can be a full-time job. If you’re like most creatives, you’ll be spending a … Continue reading
Making Your Workspace More Creative
How do you make your creative space inspiring? Lidia Varesco Racoma compiled all the ideas from a discussion in the Creative Freelancer Conference LinkedIn group. Continue reading
Staying healthy at your desk
Just 4 hours of sitting can take a toll on your body. Yes, I know you’re on deadline, but risking an injury is not worth it. Whether you like it or not, take a 5-minute break every few hours. Check the mail, wash dishes, get a glass of water—whatever gets you up and moving. Your health will thank you! Continue reading
Taking Control of Your Email Inbox
If you’re like me, your email inbox is currently out of control. Since one of my goals for 2011 is to keep a tidier inbox, I’ve decided to take charge and hit delete. Continue reading
"Let's get together in 2011."
If you’re like me, you regularly send or receive “Let’s get together” emails from clients and colleagues. Most of the time, these meetings never materialize because either one or both of you: 1) get preoccupied with work or 2) just forget. Continue reading



