Author Archives: Lidia Varesco Racoma

About Lidia Varesco Racoma

With over a decade of design experience, Lidia Varesco Design is known not only for her ability to visually capture the spirit of a project, but for her dedication to helping people stay connected. She has been featured in various design and small business books as well as CRAVE Chicago, a showcase of top female entrepreneurs. When she’s not busy designing or hosting networking events, she can be found gardening, sketching, or power walking with her shepherd mix, Essie. www.lsvdesign.com

Making the jump to an office

LIdia-cfc

Creative freelancer, Lidia Varesco Racoma, just moved out of her home office and shares tips for taking that next step in growing your business. Continue reading

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What’s your side job?

LIdia-cfc

I don’t know about you, but it seems like I’m always cooking up a new side project. I have a line of greeting cards and stationery fueling my passion for paper.... Continue reading

Posted in All Posts, Freelance Graphic & Web Design, Freelancing, Inspiration | Tagged | 5 Comments

Preparing your business for baby

Like many moms-to-be running a small business, as the big date approaches, you may start to wonder: what to do about maternity leave? Lidia Varesco Racoma shares what she's learned recently. Continue reading

Posted in All Posts, Client Relations, Freelance Graphic & Web Design | Tagged , | 4 Comments

Dealing with fear of the unknown

As my husband and I prepare to welcome a new baby into our lives, I’ve been busily preparing my home and business for the new arrival.
Along the way, many unknowns have popped up, such as.... Continue reading

Posted in All Posts, Work Life Balance | Tagged , , | 14 Comments

Does your business have signs of new growth?

As I walked around my Chicago neighborhood on a warm May day, I saw many signs of new growth in the trees. After a long snowy winter it was a welcome sight. Spring had finally arrived and with it, new … Continue reading

Posted in All Posts, Business Plans, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Growing Your Business, Inspiration, Work Life Balance | Tagged | 1 Comment

Getting married + running your business

This post was inspired by "Tying Loose Ends Before Tying the Knot" Deidre Rienzo's post on the Marketing Mix blog last year. Preparing for a wedding can be a full-time job. If you’re like most creatives, you’ll be spending a … Continue reading

Posted in Client Relations, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Freelancing, Time Management, Work Life Balance | Tagged , , | 6 Comments

Making Your Workspace More Creative

How do you make your creative space inspiring? Lidia Varesco Racoma compiled all the ideas from a discussion in the Creative Freelancer Conference LinkedIn group. Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Work Life Balance | Tagged , | 2 Comments

Staying healthy at your desk

Just 4 hours of sitting can take a toll on your body. Yes, I know you’re on deadline, but risking an injury is not worth it. Whether you like it or not, take a 5-minute break every few hours. Check the mail, wash dishes, get a glass of water—whatever gets you up and moving. Your health will thank you! Continue reading

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Taking Control of Your Email Inbox

If you’re like me, your email inbox is currently out of control. Since one of my goals for 2011 is to keep a tidier inbox, I’ve decided to take charge and hit delete. Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing | Tagged , , , , | 7 Comments

"Let's get together in 2011."

If you’re like me, you regularly send or receive “Let’s get together” emails from clients and colleagues. Most of the time, these meetings never materialize because either one or both of you: 1) get preoccupied with work or 2) just forget. Continue reading

Posted in Client Relations, Connecting, Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Growing Your Business | Tagged , , | 1 Comment