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Date: Thursday, June 6
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Creative Freelancer Conference
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The Tools for Smart Pricing
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Author Archives: Lidia Varesco Racoma
Freelancers, do you ask for help?
Veteran creative freelancer, Lidia Varesco-Racoma, used to do everything herself -- until she had a baby. That's when she learned how to ask for help -- in life and in business. Continue reading
Meeting with a Prospective Client: After

Part 2 of how to handle a meeting with a prospect from designer, Lidia Varesco Racoma. Today's focus is best practices for follow up. Continue reading
Meeting with a Prospective Client: Before (& After)

Designer, Lidia Varesco Racoma, shares her tips for making the most out of a meeting with a new prospect. Continue reading
How a New Mom Keeps Up Her Networking

Designer (and new mama), Lidia Varesco Racoma, adjusts her networking to her new work/life situation and finds new and creative ways to keep networking. Continue reading
Making the jump to an office

Creative freelancer, Lidia Varesco Racoma, just moved out of her home office and shares tips for taking that next step in growing your business. Continue reading
What’s your side job?

I don’t know about you, but it seems like I’m always cooking up a new side project. I have a line of greeting cards and stationery fueling my passion for paper.... Continue reading
Preparing your business for baby
Like many moms-to-be running a small business, as the big date approaches, you may start to wonder: what to do about maternity leave? Lidia Varesco Racoma shares what she's learned recently. Continue reading
Dealing with fear of the unknown
As my husband and I prepare to welcome a new baby into our lives, I’ve been busily preparing my home and business for the new arrival.
Along the way, many unknowns have popped up, such as.... Continue reading
Does your business have signs of new growth?
As I walked around my Chicago neighborhood on a warm May day, I saw many signs of new growth in the trees. After a long snowy winter it was a welcome sight. Spring had finally arrived and with it, new … Continue reading
Getting married + running your business
This post was inspired by "Tying Loose Ends Before Tying the Knot" Deidre Rienzo's post on the Marketing Mix blog last year. Preparing for a wedding can be a full-time job. If you’re like most creatives, you’ll be spending a … Continue reading


