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Author Archives: Luke Mysse
Fears in business?

Luke Mysee asks: What sort of things do you fear in business? Please comment... Continue reading
Shake the funk by helping
Sometimes when things get tough, I get into this whining mood and it really becomes a pity party, table for one. It can happen to the best of us, but how do we find a way out? Continue reading
CFC: Luke's recap (it includes Snickerdoodles)
Luke Mysse talks about the thrill of the #CFCdare, his highlights from his CFC Chicago experience and Snickerdoodles! Continue reading
2 Arguments for Hiring a Copywriter
Having good copy is as important as having good design. It’s something that we as designers should bring to the table when we can because it shows we are more than just pixel pushers. We are helping the client grow their business and that makes us harder to replace than some online service. Continue reading
Profits. What a concept.
I think most solopreneurs make the mistake of thinking that profit is what you make when you happen to finish a job in fewer hours than you estimated. Or a vendor comes in cheaper than expected. To me, that’s gravy, not profit. Continue reading
Invest in Yourself
A service company is a human-centric business. As a company owner or leader, you should invest in the people that work for you.
With a culture of one, it’s a little different because you are on your own. But I would argue that “your people” in this case is simply yourself. If you want to build a better brand for your freelance self, you need to make an investment. Continue reading
A Culture of One — Check Your Attitude
In most cases, when I verbalize a problem, it turns out to be less of a problem than what I’ve played it up to be in my mind. If you sit alone and let things swirl out of control, it will start to affect your attitude toward everything. Get those feelings out so you can start finding a solution to whatever it is you’re struggling with. Continue reading
A Culture of One – Hire for Spirit
As freelancers, I think there are two areas where we sometimes trade spirit for skill... Continue reading
A Culture of One - Intro
I recently spoke to a group of technology service company owners about branding. The event was in Las Vegas and put on by a company called Kaseya. My mission in my talk was to convince the audience about the value … Continue reading
Lesson 4: When to suck it up
I’ve spoken numerous times about only working with clients who are a good fit and how you should work with clients with whom you can do your best work. Generally, I still believe that. But I also believe that sometimes you have to suck it up. Continue reading



