Author Archives: Heather Parlato

About Heather Parlato

heather parlato helps her clients share their individual greatness with the world through brand & identity design and marketing strategy services. when she's not whipping up ideas or beating back deadlines, she's most likely developing recipes or tending the garden at home in echo park, ca.

Open Letter To Companies Considering Crowdsourcing

So let’s get this straight: hundreds of people do the same job, one person gets paid below market value, and all of them get stripped of the ability to promote what they did. Is this how we want to treat people who do free work for us? Continue reading

Posted in Crowdsourcing, Featured, Freelance Graphic & Web Design, Freelancers Union, Freelancing | Tagged | 13 Comments

My Creative Freelancer "Progress Report"

I just got my Marketing Mentor 6-month planning card in the mail! (Did you?) If you haven't been to a Creative Freelancer Conference, here's what it is: at the end of the conference everyone writes a card to their future … Continue reading

Posted in Announcements, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Freelancing, Growing Your Business | Tagged , , , , | 3 Comments

What a Difference a Retreat Makes!

About a month ago, I set out on my annual retreat to reflect on the past and plan the year ahead.

In the end, I hand-wrote 17 pages following up on evolving progress and brainstorming ideas for how to build on what I’ve done. I’ll share the main ones here, Continue reading

Posted in Freelance Graphic & Web Design, Freelance Marketing, Freelance Photography, Freelance Writing, Freelancing, Inspiration, Work Life Balance | Tagged , , , , | 2 Comments

Planning your year-end retreat

As a creative small business owner, an important step in staying on track with your business goals is taking time to reflect on the year and get focused for the next one is. Anyone planning a year-end retreat for 2010? … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Growing Your Business, Inspiration, Work Life Balance | Tagged , , | 1 Comment

Creative Co-working: Take it On the Road

We <3 Co-Working! from Dyana Valentine (and Heather Parlato) on Vimeo. Since I’ve been participating in co-working, I’ve become more aware of opportunities to work with others in different configurations. Shortly after my last post, when I was on the … Continue reading

Posted in Connecting, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Work Life Balance | Tagged | 4 Comments

One Designer's "Marketing Mix"

I've been in business for myself exclusively for 3 years, and each year I've tried a different mix of marketing strategy and industry participation for my promotional efforts. Here are 3 new things I’m trying this year. 1) Daily blogging: … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Writing, Marketing Monday | Tagged , , | 6 Comments

Creative Co-working - Part 2

Back in July, I decided to join in on a co-working space 2 days per week to shake up my schedule and spend time with a great group of self-employed and partnered creatives. After three months, here’s where we’re at. … Continue reading

Posted in Connecting, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Work Life Balance | Tagged , | 1 Comment

Creative Co-working

For the first few years of running my business, I worked in a home office. I was lucky enough to have the space, and I relished the opportunity to switch to a 10-step daily commute. As co-working spaces have popped … Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Work Life Balance | Tagged | 4 Comments