Author Archives: Henry Alpert

About Henry Alpert

Based in New Orleans, Henry Alpert writes marketing copy, research reports, and white papers for design studios, ad agencies, in-house marketing departments, and market research firms. More information about Henry can be found on the website for his company, Action Copy (http://action-copy.com). Also, check out his blog, The Awkward Adverb (http://theawkwardadverb.blogspot.com).

Marketing Monday: An Unexpected Mentor

Copywriter, Henry Alpert, shares a story of how his ongoing marketing efforts have brought him something perhaps more valuable than an actual client. Continue reading

Posted in All Posts, Communicating, Freelance Marketing, Freelance Writing, Growing Your Business, Marketing Monday, Self-Promotion | Tagged | 1 Comment

Productivity and 100-Calorie Snack Packs

As a self-employed writer, I understand that the more I work, the more I get paid. At the same time, I can find myself tempted by distractions. So over the years, I’ve developed a number of tricks to help me shore up my willpower and stay focused on what I need to do, such as.... Continue reading

Posted in All Posts, Freelance Writing, Freelancing, Time Management, Work Life Balance | Tagged , , , , | 6 Comments

Did Your Pipes Freeze Over the Holidays?

But for freelancers, a frozen pipeline is actually more of a danger throughout the other times of the year, even during the blazing-hot summer months. When your calendar is overloaded with project work (and here’s hoping that it will be in 2011), every freelancer’s tendency is to push aside marketing. After all, servicing clients is what pays the bills. Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Growing Your Business, Marketing Monday | Tagged , , , , | 1 Comment

Are Your Low Prices Scaring Away Clients?

Your clients aren’t necessarily after rock-bottom prices. Rather, rock-bottom prices can put off potential clients. Especially when freelancers are first starting out and they’re unsure of the value of their services, they may be tempted to lowball a project quote. Continue reading

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