Author Archives: Deidre Rienzo

About Deidre Rienzo

Deidre Rienzo worked in corporate marketing for nearly 10 years. In a quest for independence and freedom, she began taking on some freelance jobs. Once she got a taste, she was hooked. She left the corporate world and is now self-employed, working as a copywriting partner to web designers (http://www.connectwithcopy.com), and with Ilise Benun as the Mix Mistress on the Marketing Mix Blog. (http://www.marketingmixblog.com)Using an informal, personal approach to writing, Deidre specializes in writing web-friendly copy that not only engages readers, but also makes a keyword-rich impact on search engines. She currently lives in Clane, Ireland, but visits home (New York) often. When she isn’t putting herself inside the reader’s shoes, Deidre is hitting the pavement in running sneakers, knee-deep in mud in golf shoes, comfy in Uggs, or stomping through town in her favorite pair of purple boots.

Are other creatives our “competition”?

Are other writers the competition? I don’t think so. In fact, I think we need each other. Imagine if I could send ideal projects your way, and if you wanted, you could send some my way? I would love to be able to tell clients, “I’m not the right fit, but I know a great writer who is.” Continue reading

Posted in All Posts, CFC, Freelance Graphic & Web Design, Freelance Marketing, Freelance Writing, Freelancing, Networking | Tagged , | Leave a comment

Share a room at CFC in SF (June 22-24)

Deidre Rienzo

Want to share a room at CFC in SF (June 22-24) or find flight buddies, dinner groups, etc? Check out this thread on the CFC LinkedIn Group. Continue reading

Posted in All Posts, CFC, Connecting | Tagged | Leave a comment

How to get clients through email marketing

Deidre Rienzo

Copywriter, Deidre Rienzo, marvels at how a whopping 39% of her income (and 10% of her projects) so far this year came as a result of her direct outreach via email marketing. Continue reading

Posted in Featured, Freelance Marketing, Growing Your Business, Marketing Monday | Tagged | 1 Comment

Are You Addicted to Facebook Too?

Deidre Rienzo

Web copywriter, Deidre Rienzo, quit Facebook 2 weeks ago but still feels the twitch. Here's how she deals with it. Continue reading

Posted in All Posts | Tagged , , | Leave a comment

Are you wasting time online?

Deidre Rienzo

Can you ignore the twitch that takes you away from work to check Facebook, look for a new eggplant parmesan recipe, see if those shoes went on sale yet, or see what Kim Kardashian ate for breakfast? Check your email, for the 57th time today… Continue reading

Posted in All Posts, Freelance Graphic & Web Design, Freelancing, Time Management, Writing | Tagged , | 16 Comments

Feel like wallowing? Try this instead...

Web copywriter and CFC-veteran, Deidre Rienzo, tells of how she started to feel sorry for herself, then got a grip instead. Continue reading

Posted in All Posts, CFC, Freelance Writing, Freelancing, Work Life Balance | Tagged | 4 Comments

Damn … I missed the red flags. Now what?

Veteran CFC-er and copywriter, Deidre Rienzo, shares a client horror story about red flags ignored. What would you have done? Continue reading

Posted in Client Relations, Featured, Freelance Money, Freelance Writing, Freelancing | Tagged , | 17 Comments

Do open rates matter?

My recent newsletter had one of my lowest open rates yet. But its subject line -- Tired of Waiting for Copy? -- was also the most targeted to my ideal audience. Continue reading

Posted in All Posts, Communicating, Freelance Graphic & Web Design, Freelance Marketing, Freelance Photography, Freelance Writing, Freelancing, Growing Your Business | Tagged , , | Leave a comment

You Will Not Be Alone at CFC

Last year was my first Creative Freelancer Conference (in Denver)—and the only person I knew was Ilise. I was nervous because although I consider myself to be a people-person, I can get nervous in big groups. I pictured a big group of strangers all looking at me—and me, with nobody to talk to. In reality, I couldn’t have been more wrong. Continue reading

Posted in All Posts, Connecting, Freelance Graphic & Web Design, Freelance Writing, Inspiration | Tagged , | 1 Comment

Love Letter to Freshbooks

I hope this isn’t too forward, but I am in love with you. You make my heart flutter. You bring me so much joy, save me hours of aggravation, and allow me to be organized. You have smoothed my once rocky relationship with money, and you’ve made running my business so much easier. Continue reading

Posted in All Posts, Freelance Graphic & Web Design, Freelance Illustration, Freelance Money, Freelance Photography, Freelance Writing, Freelancers Union, Freelancing, Sponsors & Partners | Tagged , | 4 Comments