Author Archives: Ana Carini

About Ana Carini

Ciao! Ana Carini has been working in the design community for nearly 10 years. Shortly after leaving her career in branding for a Fortune 500 company and landing in Los Angeles, Ana started her own freelance graphic design agency, specializing in branding and design, and since then she has never looked back. She always felt she had a strong graphic design knowledge under her belt, but definitely a lack in marketing and business development so, in order to give her business 'a kick in the butt' or, some real structure, Ana hired Ilise Benun as a Mentor & Consultant. The rest is history, a working relationship was formed and the results are evident! Ana feels it’s important to work hard towards your goals and to pursue your dreams but never forget to have fun and make friends along the way.

Using Your Blog for Market Research

Posted on October 4, 2010 by Ana Carini

We all know that blogging is one of the most effective ways to communicate with your customers and future prospects. But what if you could go a step further and actually use it as a tool to do your own … Continue reading →

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Marketing Monday | Tagged , | Leave a comment

A Target Market That Reflects You

Posted on September 20, 2010 by Ana Carini

I think designers struggle when it comes to defining our market. Everyone seems to need our services: the neighbor next-door, the hair stylist, the shop owner, etc. But offering everything to everybody is definitely not a smart way to do … Continue reading →

Posted in Freelance Graphic & Web Design, Freelance Marketing, Growing Your Business | 1 Comment