Author Archives: Alisa Bonsignore

About Alisa Bonsignore

By day, you can find Alisa clarifying complex ideas, helping medical, high tech and healthcare IT companies speak to their customers in a voice that they understand. By night, she raises a preschooler, trains for half marathons with Team in Training, and writes for http://www.WhatWouldBettyDo.com.

Get Out

You should go to Costco right now. Yes, I know you think I’m crazy. Why would you drop everything and go to Costco in the middle of the day? Continue reading

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Growing the Business or Myself?

The beauty of being independent is that it doesn’t have to be all or nothing like it would be with a corporate job. I don’t have to quit my writing work while I explore new opportunities. I already blog for fun over at WhatWouldBettyDo.com. Could I turn that into something more? There’s no reason why I can’t try, or even test the waters with something else entirely. Continue reading

Posted in All Posts, Growing Your Business, Inspiration, Resources | Tagged | 1 Comment

What Are You Reading?

Here are a few of the books that I’ve plowed through since early December. Before you gasp at the length of the list (particularly since it includes a massive Stephen King title), remember that I did take a two-week vacation at the end of last year. Continue reading

Posted in Freelance Graphic & Web Design, Freelance Illustration, Freelance Writing, Inspiration, Time Management, Work Life Balance, Writing | Tagged | 2 Comments

Quick Tip: Old-Fashioned Invoice Tracking

Whenever my check comes in, I staple the check stubs or EFT confirmation emails onto the paper invoices. It’s my sanity check and paper backup of every invoice I’ve ever submitted. At the end of the year, I stuff them into a large envelope and toss them in an archive drawer, there for referencing if my friendly local Internal Revenue agent ever decides to have a chat with me. Or if my spreadsheet decides to give up the ghost. Continue reading

Posted in All Posts, Freelance Graphic & Web Design, Freelance Illustration, Freelance Writing, Resources, Tools of the trades | Tagged , | 3 Comments

Day Care: Investing In My Business

There’s this strange belief that because I’m physically at home, my child should be with me, an idea that no one would ever even consider if I worked in an offsite office. Continue reading

Posted in All Posts, Client Relations, Freelance Graphic & Web Design, Freelance Illustration, Freelance Photography, Freelance Writing, Growing Your Business, Work Life Balance | Tagged , , | 7 Comments

Who's coming back to CFC in June?

I’m coming back for my fourth year because CFC always gives me a solid-but-reassuring kick in the butt to do the stuff that needs to be done for my business. That alone is a powerful resource for me. But let’s not minimize the power of the people. Continue reading

Posted in All Posts, Connecting, Freelance Writing, Inspiration | Tagged | 5 Comments

When In Doubt, Just Ask

It never fails: my services are never more in demand than right before I leave town for a trip. Since I have a lot of travel planned for April, I shouldn’t have been surprised to be flooded with requests. Continue reading

Posted in Client Relations, Communicating, Freelance Graphic & Web Design, Freelance Illustration, Freelance Writing, Freelancers Union, Time Management, Work Life Balance | Tagged , | 4 Comments

Time to Speak Up

Like most people, I’ve spent a lifetime avoiding public speaking. But in the past year, there have been more than a few occasions where I’ve sat at conferences thinking, “Someone should host a session about XYZ,” and the little voice inside my head said, “Why not you?” Why not me? Continue reading

Posted in Communicating, Freelance Graphic & Web Design, Freelance Illustration, Freelance Marketing, Freelance Photography, Freelance Writing, Freelancers Union, Freelancing, Self-Promotion | Tagged , , , , | 3 Comments

When you refuse to sign the client's contract...

I walked away from a contract today.

We had already come to a handshake agreement on deliverables, dates and fees. “But before we get started, we’ll need you to sign our master services agreement (MSA) and nondisclosure agreement (NDA).” While I have a contract of my own, they argued that their contracts superseded mine. Continue reading

Posted in Client Relations, Freelance Graphic & Web Design, Freelance Illustration, Freelance Money, Freelance Photography, Freelance Writing, Freelancers Union | Tagged , | 2 Comments

The Perennial Debate: Quality vs. Quantity?

The fact is that once I embraced the inevitable highs and lows of freelance work – and even after all these years, there are always crazy weeks and calm weeks – I learned that I didn’t need to have that consistent client. I’ve come to appreciate my slow, quiet times (blogging weeks!) just as much as the paychecks that come with the crazy 12-hour days. Continue reading

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