What does crowdsourcing buy?

Last week's Creative Freelancer Digest generated more debate about the crowdsourcing issue here and on the LinkedIn group discussion forum.

But most of the discussion is theoretical: is crowdsourcing good or bad, and for whom?

One side of the story that few have heard so far was addressed yesterday on Slate.com in a column, "The Crowd Is Wise—but Can It Draw?" by Rob Walker, author of "Consumed" and the more recent, "Buying In."

In it, he tries out crowdsourcing to see what you actually get when you ask for "a logo for an email newsletter." (He even includes along with slides of his top five (of 32) picks.) The results won't surprise anyone but it is enlightening.

Has anyone else actually participated? If so, share your experience.

Related Posts:

About Ilise Benun

Ilise Benun is a national speaker and founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is the author of several books including, “The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and What to Do About It,” (HOW Books 2011), “The Designer’s Guide to Marketing and Pricing,” “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” "Public Relations for Dummies, and “The Art of Self Promotion. Sign up for her free Quick Tips from Marketing Mentor here: www.marketing-mentortips.com
This entry was posted in All Posts and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>