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« Why are you working so hard and not making enough money? | Main | Skype/video conferencing: how is it changing the way you do biz? »

November 18, 2009

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Comments

Stan Faryna

Regardless of who brings the vision, the professional designer's job is to solve a problem- artfully. Typically, that problem is a business problem such as make the message stand out. This requires some insight into the audience and what gets their attention. Not the client's attention. And not yours.

A great client knows that they want specific results and they are committed to support the process and people that will make results. Without results and accomplishments (yours or theirs), understanding how results are accomplished is always going to be messy.

The messy is what tires and frustrates you the most.

Stan Faryna

Feel free to connect with me on Twitter: @faryna
http://twitter.com/Faryna

TurtleBlueBird


Timely-ly enough, I was at a networking meeting this AM, and a high-end residental contractor talked about how a guy he had worked with taught him to consider the following 4 categories when meeting/working with a potential client/client:

Sophisticated in a good way
Sophisticated in a bad way
Unsophisticated in a good way
Unsophisticated in a bad way

It seemed like a great perspective on it. (Probably needless to say, he was urged especially to stay away from the "Unsophisticated in a bad way!")

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